2/20/2023 0 Comments Business facebook com overview![]() ![]() You should be actively sharing links to content from your website via Facebook status updates, as often as you post them. Producing consistently useful and sharable articles takes some planning ahead. We use Edgar, naturally, to schedule our posts for Facebook and across social media, but once you get a good backlog of evergreen articles you can post them again and again – mixed with more timely, interactive posts to keep your Facebook business Page fresh and relevant to your fans. (If not, it’s okay to add some of your favorite articles and links with your own “editorializing” – adding your thoughts or opinions about the link when you post.) If you’re a small business owner, chances are you’ve been blogging for a long time and have a ton of content built up. Naturally, the easiest way to do this is by blogging. Long story short: you should be sharing links to your website on Facebook. Read on! What the heck should I post on Facebook? ![]() ![]() Thankfully for you, dear reader, our Facebook experts have put together answers to the most common questions they get about all things related to creating amazing Facebook content. If that seems a little too obvious, you’re right – this is only the beginning! This basic mantra doesn’t address what your posts should be, or how to make them unique, or how to give them that special sauce that makes your fans click, comment, and share. This is the question that brings out all the strong opinions – and with good reason! Facebook users have been trying to crack the code of the News Feed for years.īut it turns out there’s a foundational Facebook content mantra that successful marketers use every single day:įacebook posts should be interesting, helpful, real, and – most importantly – shareable. Keep reading for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach! What can I do to grab the attention of the average Facebook user?.This guide will address the following most common questions Edgar’s social media experts get about Facebook content marketing: (And resharing it to boost your organic reach!) But the best way to make the most of your marketing time on Facebook is the same as it’s always been: through fresh, relevant, helpful content. While Facebook’s focus on targeted, paid advertising and paid content is the real deal, thankfully it’s not the only way to get your posts seen by your audience!įor a start, Facebook continues to offer free tools to help you accomplish your marketing goals without resorting to ad spending – like access to your detailed analytics and straight-from-the-horse’s-mouth marketing tactics from their small business blog. Yikes!Īs an entrepreneur, you may be asking yourself: Can I still use Facebook to bring in leads, opportunities, and sales for my small business? Yes!Īnd it doesn’t matter what type of small business–B2B, b ootstrapped SaaS, and others alike. On top of even THAT, Facebook continues to nudge business Pages towards paid content and paid advertising as the primary means to get seen. On top of that, Facebook assigns mysterious “ranks” to every single post, so Facebook users see only a few specific posts at a time in their News Feed. If you have any friends or fans, you’re automatically fighting to stand out from the thousands of posts an average Facebook user could see. ![]() Which seems like a ton of time to grab someone’s attention. The average Facebook user spends one hour a day on the site. Over 2 billion people use Facebook every month, making it the most popular social media platform in the world. ![]()
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